The Route

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

The World's Longest Road:

The Pan-American Highway

Our project aim is to turn around the public perception of electric vehicles as slow, unattractive and of limited range. So, is there a more perfect challenge than tackling the longest road on the planet in our electric supercar?

From Alaska's Prudhoe Bay, to the world's southernmost city, Ushuaia, we will become the first electric car to travel the full 26,000km of the Pan American Highway!

We want to engage the public and demonstrate the exciting potential of EV technology by passing through some of nature's most spectacular landscapes. From the Atacama Desert in Chile and the tropical rainforests of Colombia, to the Great Plains of the USA and the Arctic tundra of Alaska's far north, the Pan American Highway represents the Ultimate test of endurance for any car!